Perspective of Marketing and Trade for Implementation of OCOP Initiative
NGUYEN Minh Tien1
1 Trade Promotion Center for Agriculture，Hanoi 100000，Vietnam
DOI:10.3974/geodb.2026.01.09.V1
Published:Jan. 2026
Visitors：18 Data Files Downloaded：0
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Key Words：
FAO 80,OCOP,implementation,2021-2025
Abstract：
Market and the trade promotions are important factors to push forward the OCOP (One Country One Priority Product) Initiative to successful, especially in the case of Vietnam. To succeed in marketing and trade, it is essential to first ensure making the product to meet the quality by the government and global regulation on the quality; multi-value integration; culture and brand. Market and trade promotion can transform OCOP from a simple product into a powerful engine that can increase the income for the farmer. The successful story of Vietnam is not only about production, but also about marketing and trade promotion in terms of digital transformation to be applied for the trade system. The OCOP Initiative can accelerate the development of agricultural system that is resilient, fair, and sustainable. Vietnam's OCOP products have great potential, with promising prospects not only in the domestic market but also in the export market in the worldwide. The video lasts 9:13 minutes, and it is archived in .mp4 format with data size of 656 MB. The text version of the video will be published at the Journal of Global Change Data & Discovery, Vol. 10, No. 1, 2026.
Foundation Item：
Data Citation：
NGUYEN Minh Tien. Perspective of Marketing and Trade for Implementation of OCOP Initiative[J/DB/OL]. Digital Journal of Global Change Data Repository, 2026. https://doi.org/10.3974/geodb.2026.01.09.V1.
References：
[1] FAO. The Global Action on Green Development of Special Agricultural Products: One Country One Priority Product: Action Plan 2021-2025 [M/OL]. Rome: FAO, 2022. https://doi.org/10.4060/cc0608en.
[2] FAO. High-level event on the implementation of the FAO One Country One Priority Product (OCOP) Initiative [Z/OL]. (2025-10-15) [2025-12-05]. https://www.fao.org/one-country-one-priority-product/news-and-events/events/events-detail/high-level-event-on-the-implementation-of-the-fao-one-country-one-priority-product-(ocop)-initiative/en.
[3] FAO. EM07-High-Level Event on the Implementation of the FAO One Country One Priority Product (OCOP) Initiative [Z/OL]. (2025-10-15) [2025-12-05]. https://www.fao.org/webcast/detail/em07-high-level-e-vent-on-the-implementation-of-the-fao-one-country-one-priority-product-(ocop)-initiative/en.
[4] FAO. Photos of High-level event on the implementation of the FAO One Country One Priority Product (OCOP) Initiative [Z/OL]. (2025-10-15) [2025-12-05]. https://digital-media.fao.org/Share/2673nb87u2jt2hx5d-gob8k8d8d5xh54k.
Data Product:
| ID |
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| 1 |
NguyenMT_Speech_Marketing&Trade_OCOP.mp4 |
672483.76KB |
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